A email marketing blog is a marketing tool that every company should have , since it allows you to position your brand in search engines , increase traffic to your website, establish links of trust and loyalty with your followers and get more customers .
But this is not achieved alone, but with a good content marketing strategy that allows to capture the attention of the audience. Therefore, all content must be tailored to the type of audience we want to reach.
Here are some tips and tools to help you create a good business blog for your business. We hope that these tips based on our own experience will help you and allow you to achieve your goals.
1.- Tips for creating a business blog
1.1.- Define which audience you want to reach
The first thing you should take into account is the type of audience you want to reach , this will depend on: age, sex, profession, lifestyle, needs, etc. The more objective you are, the better the content and the results. You also have to be clear about what type of business you have and if it is an ecom
merce (Prestashop, Magento, Shopify , etc.) or is it more of an offline type. You can always use a free SMTP to reach your audiences using email marketing. Also some of you might not know what is an SMTP Server?
You can use any of the popular SMTP Servers out there like elastic email, Sendinblue etc. Here are the Sendinblue Review and Elastic Email Review.
1.2.- Look for a good name
In case you don’t have a website yet, it is important that you think of a name that represents your entire product and / or service . Depending on the terrain you want to cover, you should consider the extent. If, for example, you want to reach more borders, choose the extension “ .com”.
1.3.- Choose the best design
The design of your blog should have an attractive interface , but at the same time simple, since many menus and options will only make the user lose interest in exploring more. Also make sure that the blog has a responsive design that adapts perfectly to smartphones, remember that its use now dominates computers. In ThemForest you can find a lot of templates to create a professional wordpress.
1.4.- Plan the content to publish
The publication of your content should not be random , but should be governed by dates and times. This will help your audience keep track of everything you post and create a habit of reading your content.
Make sure your content is not to sell , but to establish an emotional connection with followers. You can either write it yourself or hire an expert like Supreme Dissertations and TrustMyPaper.
1.5.- Connect the blog to social networks
Your blog posts are not useful if no one knows they exist . So complement them with links to the different social networks, in this way your content can be shared several times. Likewise, you must create accounts on social networks with a link to your business blog .
1.6.- Measure everything
The number of visitors , the viewing time on the blog, the number of subscribers, and the traffic on your social networks will help you evaluate which content your followers like the most and which your followers like the least. Only then will you be able to work on improving your publications .
1.7.- Designate a working group for the blog
Although it seems that a blog only consists of making publications, it is not. It requires a lot of time and a lot of knowledge : SEO positioning , content marketing , writing, editing, etc. All this will help you increase the visibility of your blog on the Internet, you can do that by automating your blog using free email autoresponder tools .
2.- Some useful tools to promote a business blog
Here are some tools to help you boost your blog:
- Blogsterapp: It is a platform that allows you to automate your content marketing, since it allows you to relaunch old content from your blog, curate content from other interesting blogs and of course have statistics on how your social networks behave. More info here .
- Duplicate post: it is a WordPress plugin that allows you to clone content that you already have on your blog in order to prevent you from starting a post from 0 . It is ideal for creating templates.
- Lucky Orange: is a tool that allows you to measure the effectiveness of the blog , talk with your visitors through a chat and see through heat maps where the public interacts best.
- Pixabay: it is difficult that at the beginning of your business blog you have your own photographer. However, there are both paid and free domain image bank pages . Pixabay has a plugin that allows you to search for optimized images from the article itself.
- Social Crawlytics: it is one of the best tools used today that shows detailed data on the publications that are shared the most by the competition , as well as the data from the blog itself.
- Click to tweet: with this tool you can create the message that you want others to share through a personalized link. In addition, you can track the interaction you have on your link. A very interesting alternative is vgs Toolbox from our friend Victor Campuzano, which works wonderfully, is free and includes more interesting features.
- MailChimp: is an email marketing service provider that allows you to send attractive emails, connect them with your online store, advertise and solidify your brand. Here is a comparison between Sendinblue Vs Mailchimp
- Canva: is a program with which you have the opportunity to create designs for your website, blog and printed material . You can design images, add text, and filters with a very professional touch.
- Google Adsense: is a tool that allows you to monetize your blog through relevant ads .
- Google Analytics: it is a fairly popular tool used to track how many people visit your blog , and it also generates reports to help you improve your content .
- Google G Suite: What was previously called Google Apps and that allows you to have an email with your domain, more storage in Drive and a large number of functionalities. If you like the Gmail email manager and want to professionalize your image, Google G Suite is a very good option.
3.- Examples of successful company blogs
3.1.- Starbucks, as an example of a successful business blog
Who has not heard of Starbucks, the famous multinational coffee sales company?
The Starbucks blog is an example of simplicity and interactivity . It is characterized by its neutral colors such as white and light gray. Plus, their menus get straight to the point. It has social media buttons in the upper right, and striking images representing the articles.
Regarding its content, it does not sell its products directly, but it connects emotionally with its consumers , which manages to establish stronger links between both parties. Starbucks focuses on family values and cultural diversity. It is definitely an example to follow of a successful business blog.
3.2.- Caterpillar for sustainability
Caterpillar is the world’s largest manufacturer of construction machinery, gas turbines, diesel engines, and mining equipment. Surely, the first thing that comes to mind is that your blog may be something heavy to look at, but it is the opposite.
Use the white color and some lines of the characteristic yellow of your brand. It has a fairly simple interface , and social media buttons at the bottom left.
His articles are, for the most part, on sustainable energy and the care of natural resources such as water. It is, in short, a blog that raises awareness among its readers and that in turn allows the community to comment on its content .
3.3.- Disney, the blog that touches our inner child
We hardly hear the word Disney and incredible memories of our childhood come back to us. His blog is really simple , but a lot of fun because of the colors he uses along with white and light gray.
All content revolves around movies and amusement parks. The titles are so attractive that you could spend hours reading each post, it also has social media buttons of a very attractive size in two places: upper right and lower left.
This blog is a true and accurate representation of what Disney is. Its audience is not only children and adolescents, but also all those adults who grew up with the company. Definitely, Disney has known how to use this great sense of belonging and loyalty to achieve that the content of its blog has much more traffic .
There is a lot to learn from these blogs, so take your time to explore them and take note of the highlights that you can apply to your own business blog . Read more blogs like this on our blog
